—Leadership Team at Gaskets Rock

As a complement to dedicating ourselves to producing the best commercial refrigeration gaskets on the planet, Gaskets Rock has assembled a team of true professionals. In summary, their experience, talent, and knowledge are unmatched. As such, the thousands of very satisfied Gaskets Rock customers from coast to coast not only rely on the extraordinary expertise of their local Managing Partner. But, in addition, they are receiving the support of the finest gasket professionals anywhere!


 Jim Cox, President

Jim’s 15 years experience in the after-market gasket world was the driving force in establishing this company. His goal was to manufacture the “highest quality commercial refrigeration gaskets on the planet”. And, at an amazingly great price! However, that goal goes far beyond that. In addition, he had a vision to remove the difficulty of finding and ordering refrigeration gaskets. Gaskets Rock completes that vision by making ordering and re-ordering gaskets unbelievably easy!

It has been Jim’s twenty years experience in database marketing that has allowed Gaskets Rock to develop and refine an inventory management system. So, placing orders is easy and fast. Commercial refrigeration customers from coast to coast have revered the GR Database Plus system and continually marvel at the time savings attached to it!

“I am very proud of the fact that we can offer this fantastic inventory management system free of charge to our customers.” – Jim Cox

However, Jim’s goal for Gaskets Rock extends further! The final step in any aftermarket gasket order is the installation process. In response, Gaskets Rock has assembled an unrivaled team of Managing Partners throughout the US and Canada who regularly go “above and beyond” for their customers. So, that is why thousands of Gaskets Rock customers continually return for their aftermarket commercial refrigeration gasket needs!



Dale Force, National Sales Director

With 14 years experience in the aftermarket commercial refrigeration gasket industry, Dale has established himself as someone who knows more about refrigeration doors and gaskets than any others on the planet! Having seen countless refrigeration gasket installations, Dale has been a tireless and reliable leader. As such, he’s done this for Gaskets Rock Managing Partners. Similarly, he’s done this for technicians across the country who have their gaskets shipped direct from Gaskets Rock! Prior to being introduced to Dale, these technicians were—more often than not—simply guessing as to the proper gasket profile and size.

As a result, those customers ended up with unusable and non-returnable refrigeration gaskets. So, Dale completely takes that painful situation away! Not only is there no more guesswork, we guarantee you will receive the perfect gasket! In addition to being the perfect leader to our team of Managing Partners, Dale plays another significant role. For those commercial kitchen groups who have their gaskets drop shipped, Dale assists in the inventory process. Dale’s near flawless ability to identify and label gaskets for our database system is a huge asset to Gaskets Rock customers everywhere!

“Give us the opportunity to label the refrigeration doors in your kitchen and we will guarantee you receive the perfect gasket every time!” 

– Dale Force


Chris Bladen, “The Englishman” and Chief Operating Officer

With six years experience in our industry, Chris brings many talents and wears many hats at Gaskets Rock. Every business is faced with a minutia of details. Of course, Gaskets Rock is no different! Chris has the uncanny and tireless ability to oversee Customer Relations, Regional Sales, Accounting, Administrative Services…and the list goes on and on.

Many of Gaskets Rock customers have their work orders go through a third-party maintenance system such as Service Channel, Corrigo, BBI, etc. As such, establishing a credible relationship with these companies is critical. Chris’ efforts with these groups have perfectly positioned us to service a wider range of prestigious customers.

In addition, Chris still finds the time to regularly visit markets and our teams throughout the United States and Canada. Satisfied customers and above and beyond service are not just “buzz words” to Chris! Above all, he understands the importance of every customer. And, Chris’ amazing customer service skills are contagious and are naturally adapted by all our Managing Partners!

“Our goal is to keep customers for life and this is accomplished through the highest quality gaskets anywhere, unparalleled installations, unmatched knowledge, service way beyond expectations, fabulous pricing, easy ordering and re-ordering and appreciating every single customer and every single gasket we sell!” – Chris Bladen


Diane Koerbel, Director of Administrative Services

Diane’s value goes way beyond her four years experience in the after-market gasket world! Coordinating countless work orders with our Managing Partners, third party maintenance teams, and customers requires exceptional focus. In addition, she brings organization, calmness, as well as great computer skills. In short, efficiently handling this critical job is what Diane is all about.

Her exceptional dedication to the job and her ability to masterfully distribute work orders is beyond compare. Certainly, Diane is the perfect liaison between our customers, their Managing Partners, the third-party maintenance teams, and our production facility! In other words, Diane allows everything to run smoothly at Gaskets Rock!

“ I love my job, our customers, my co-workers, the guys in the field, and just the great atmosphere that permeates Gaskets Rock!” 

– Diane Koerbel